Pricing overview

Web of Trust (WOT) offers a tiered pricing structure primarily for its browser extension and a custom pricing model for its API. The browser extension provides real-time website reputation and safety checks to users. A free tier is available for basic functionality, while a premium subscription enhances features like real-time protection, ad-free experience, and mobile security. The WOT API, intended for developers and businesses to integrate website reputation data into their own applications, operates on a custom pricing model that requires direct engagement with the WOT sales team for a quote based on specific usage requirements and scale WOT official pricing page. This dual approach allows individual users to access basic protection at no cost, while offering advanced capabilities through subscription or enterprise-level integration.

The core value proposition for WOT's paid offerings centers on proactive threat intelligence and an improved user experience. For instance, the premium browser extension aims to provide more comprehensive protection against phishing, malware, and other online threats than the free version, often by expanding the scope or depth of checks WOT browser extension features. Similarly, the WOT API allows organizations to programmatically access and leverage WOT's extensive database of website ratings and threat intelligence, which can be critical for applications requiring robust content filtering, security analysis, or user protection features. The API typically delivers data in a structured format, such as JSON, enabling developers to parse and integrate reputation scores into their systems WOT API documentation availability.

Plans and tiers

Web of Trust primarily offers two distinct pricing tracks: one for its browser extension and mobile security applications, and another for its developer API. The browser extension comes in two main tiers:

Browser Extension & Mobile Security Plans

Plan Name Price (approx.) Key Features/Limits Best For
Free Browser Extension Free
  • Basic website reputation checks
  • Community-based ratings
  • Alerts for potentially unsafe sites
  • May include advertisements
 Individual users seeking fundamental online safety and reputation insights without cost.
Premium Browser Extension $2.99/month (billed annually, approx. $35.88/year)
  • Real-time protection against phishing, malware, and scams
  • Ad-free experience
  • Advanced protection on mobile devices (WOT Mobile Security)
  • Pop-up alerts and site warnings
  • Faster scanning and updates
 Individuals who desire enhanced, proactive security features, an ad-free experience, and mobile device protection.

WOT API Plans

The WOT API provides programmatic access to Web of Trust's extensive database of website reputation and safety information. This service is designed for businesses, developers, and organizations that need to integrate website rating capabilities directly into their own applications, services, or security platforms. Examples include:

  • Filtering unsafe links in email systems.
  • Enhancing security of content management systems.
  • Providing reputation scores within custom browsing environments.
  • Real-time threat intelligence for security products.

WOT API pricing is not publicly disclosed as a fixed rate. Instead, it operates on a custom model, where costs are determined based on factors such as:

  • Query Volume: The number of API requests made per day, month, or year.
  • Data Fields: The specific types of reputation data required (e.g., trust scores, safety categories, threat types).
  • Service Level Agreements (SLAs): Requirements for uptime, response times, and support.
  • Use Case: The specific application or business context in which the API will be used.

Interested parties must contact the WOT sales team directly to discuss their specific needs and receive a tailored quote WOT API contact information. This approach ensures that larger enterprises can negotiate terms that align with their operational scale and budget, while smaller development teams can find solutions appropriate for their project scopes.

Free tier and limits

Web of Trust offers a free tier through its basic browser extension. This free version provides fundamental website reputation checks and alerts, allowing users to identify potentially unsafe websites as they browse. The core functionality includes indicating the trustworthiness and safety of a website based on community ratings and WOT's proprietary algorithms WOT homepage. Users receive visual cues, typically in the form of color-coded icons (e.g., green for safe, red for dangerous), next to search results and directly in the browser toolbar.

Key limits and features of the free tier include:

  • Basic Reputation Scores: Provides a general indication of website safety and trustworthiness.
  • Community-Driven Ratings: Leverages feedback from millions of users to build reputation profiles.
  • Limited Real-time Protection: While it provides warnings, the depth and speed of real-time threat detection may be less comprehensive than the premium version.
  • Advertisements: The free version may display ads within its interface or related communications, which are removed in the premium tier.
  • No Mobile Security: The free tier does not include the WOT Mobile Security application, which offers protection for Android and iOS devices.
  • No Advanced Features: Lacks features such as protection against specific types of advanced phishing, faster updates, and an ad-free experience.

The free tier is suitable for individuals who want an initial layer of defense against common online threats and who are comfortable with community-driven data and potential advertisements. For more advanced, proactive, and comprehensive security, the premium subscription is offered as an upgrade WOT premium features.

Real-world cost examples

Understanding Web of Trust's pricing involves looking at both the individual user experience and potential business integrations. Since API pricing is custom, these examples focus primarily on the browser extension and general API considerations.

Individual User Scenario (Browser Extension)

  • Scenario: Basic Protection
    A user wants to have a general idea of website safety while browsing. They install the free WOT browser extension.
  • Cost: $0 per year.
  • Outcome: The user receives visual warnings about potentially unsafe sites based on community ratings. They may encounter occasional ads within the extension.
  • Scenario: Enhanced Personal Security
    A user is concerned about phishing, malware, and wants an ad-free browsing experience across their desktop and mobile devices. They opt for the WOT Premium subscription.
  • Cost: Approximately $2.99/month, billed annually, totaling about $35.88 per year.
  • Outcome: The user benefits from real-time protection, no ads, and the WOT Mobile Security app for their smartphone.

Business/Developer Scenario (WOT API)

  • Scenario: Email Security Integration
    A small business with 50 employees wants to automatically scan all inbound and outbound email links for known malicious sites using the WOT API. They anticipate around 100,000 API calls per month.
  • Cost: Requires contacting WOT sales for a custom quote. This volume might fall into a mid-tier usage bracket, with pricing potentially influenced by factors like the specific data fields requested and desired SLA. The cost would likely be a monthly or annual subscription fee.
  • Outcome: The business's email system gains an additional layer of defense against phishing and malware, enhancing overall security posture by leveraging WOT's extensive threat intelligence database.
  • Scenario: Large-scale Content Filtering
    A large enterprise with millions of users needs to implement real-time URL reputation checks for its customer-facing platform, generating millions of API calls daily. They also require dedicated support and a high-availability SLA.
  • Cost: Significant custom pricing, negotiated directly with WOT sales. This level of usage and support will command a higher tier of pricing, likely involving a volume-based or enterprise license agreement. Pricing could be in the thousands of dollars per month, depending on the exact terms.
  • Outcome: The enterprise can maintain a secure environment for its users, preventing access to malicious content and protecting user data, while benefiting from WOT's robust infrastructure and support.

These examples illustrate that while individual users have clear, published pricing for browser extensions, organizations leveraging the WOT API will need to engage in a direct sales process to determine their specific costs based on their integration needs and anticipated usage volumes.

How the pricing compares

Web of Trust's pricing model, particularly its free browser extension and custom API pricing, can be compared with several alternatives in the website reputation and threat intelligence space. While direct feature-for-feature pricing comparisons are challenging due to varying models, a general overview can be provided.

Google Safe Browsing

Google Safe Browsing is a widely used service that identifies unsafe websites across the web and notifies users and webmasters of potential harm. It is offered free of charge for most public use cases, including integration into browsers like Chrome and Firefox Google Safe Browsing API documentation. Developers can also use the Google Safe Browsing API, which has a free tier for up to 10,000 requests per day, with subsequent requests priced at $0.50 per 1,000 queries. This makes it a highly cost-effective, and often free, alternative for many use cases, especially for those with moderate API call volumes. WOT's free browser extension is comparable to the basic protection offered by Safe Browsing, but WOT's premium tier introduces a subscription cost for enhanced features, whereas Google's core Safe Browsing functionality remains free.

Sucuri

Sucuri offers a comprehensive website security platform that includes malware removal, firewall protection, and website monitoring. Its pricing is subscription-based, typically starting from around $199.99 per year for basic website protection and going up for more advanced features and faster response times Sucuri security platform plans. Unlike WOT, which focuses primarily on reputation and threat intelligence, Sucuri provides an all-in-one solution for website owners. Therefore, Sucuri's pricing is generally higher but encompasses a broader range of security services, including active defense and cleanup, which WOT does not directly offer. For API-level threat intelligence, Sucuri also offers specific solutions, but their primary market is website owners rather than pure API consumers.

URLhaus (abuse.ch)

URLhaus, operated by abuse.ch, is a project that shares malicious URLs. It provides free data feeds and an API for researchers and security professionals URLhaus API documentation. The service is entirely free, funded by donations. This makes URLhaus an excellent, no-cost alternative for accessing lists of known malicious URLs, particularly for security researchers and organizations that can process raw threat intelligence data. However, URLhaus provides raw data and lists, not a pre-processed reputation score or a user-facing browser extension like WOT. The overhead of integrating and processing URLhaus data is entirely on the user, whereas WOT's API provides curated scores. Therefore, while free, it requires more development effort to integrate effectively compared to a service like WOT's API.

Summary of Comparison

Web of Trust occupies a middle ground. Its free browser extension competes directly with the basic protections offered by built-in browser features and services like Google Safe Browsing. The premium browser extension offers additional features for a low annual fee, targeting users who want more than basic protection without investing in a full security suite. For API integration, WOT's custom pricing model contrasts with Google Safe Browsing's tiered, publicly priced API and URLhaus's free data feeds. Businesses evaluating WOT's API should consider the ease of integration and the quality of curated reputation data against the cost-effectiveness and effort required to integrate alternatives that might offer raw data at a lower or no cost. The choice often depends on the specific use case, required level of support, and budget for integrating threat intelligence.