Pricing overview

Square's pricing structure is primarily based on a transaction-fee model, meaning merchants pay a percentage and a fixed fee per transaction processed rather than recurring monthly fees for basic payment acceptance. This model is often favored by small businesses or those with fluctuating sales volumes, as costs scale directly with revenue. The specific transaction rates vary depending on how the payment is processed—whether in-person via a card reader, online through an e-commerce platform, or manually entered.

In addition to transaction fees, Square offers various software plans for specific business needs, such as retail, restaurants, or advanced online stores. These specialized plans often come with monthly subscription fees but include additional features like advanced inventory management, team management, or dedicated point-of-sale functionalities. Hardware, such as card readers, registers, and terminals, is typically purchased upfront, though some entry-level readers may be offered at a reduced cost or free with sign-up.

There are generally no hidden fees for chargebacks or PCI compliance, as these are typically included within the standard transaction rates. However, businesses should review Square's official pricing page for the most current and detailed information on all fee structures, including any potential fees for instant transfers or specific add-on services.

Plans and tiers

Square's payment processing is foundational to all its offerings, with a consistent transaction-fee model across most services. Beyond basic processing, Square provides specialized software plans designed for different business types and operational scales. These plans bundle advanced features that extend beyond simple payment acceptance.

For standard payment processing, Square does not impose monthly fees. Merchants gain access to a free point-of-sale app, a free online store, and basic business management tools. The primary cost for this foundational service is the per-transaction fee, which varies based on the payment method used. The standard rates are 2.6% + 10¢ for in-person transactions (tap, dip, or swipe), 2.9% + 30¢ for online payments, and 3.5% + 15¢ for manually entered or card-on-file transactions. These rates apply to most major credit and debit cards.

Specialized software plans offer enhanced capabilities for specific business verticals:

  • Square for Retail: Offers advanced inventory management, vendor management, and retail-specific POS features. Plans include a Free tier (transaction fees only) and a Plus tier with a monthly subscription fee.
  • Square for Restaurants: Provides table management, kitchen display system (KDS) integration, and advanced menu management. Available in Free, Plus, and Premium tiers, with Plus and Premium incurring monthly fees.
  • Square Appointments: Designed for service-based businesses, including online booking, automated reminders, and client management. Offers Free, Plus, and Premium plans, with Plus and Premium having monthly subscription costs.
  • Square Online Store: The basic online store is free (transaction fees apply). Paid plans (Plus, Premium) offer custom domains, reduced transaction fees in some cases, and advanced e-commerce features like abandoned cart recovery and PayPal integration.
  • Square Payroll: A separate service with monthly fees based on the number of employees, offering full-service payroll, tax filings, and benefits management.

Hardware, such as the Square Reader for magstripe, Square Stand, Square Terminal, and Square Register, is purchased separately. The Square Reader for magstripe is often provided free upon request, while more advanced hardware has varying purchase prices.

Square Software Plans Overview
Plan Name Monthly Price Key Features Best For
Basic Payment Processing $0 + transaction fees POS App, online store, basic reporting, invoicing Small businesses, mobile sellers, new ventures
Square for Retail Plus $60/month per location Advanced inventory, purchase orders, multi-location stock, team management Growing retail stores with complex inventory needs
Square for Restaurants Plus $60/month per location Table management, KDS, advanced reporting, coursing Full-service restaurants, bars, cafes
Square Appointments Plus $29/month per location Online booking, automated reminders, staff management, multiple staff calendars Salons, spas, health clinics, personal trainers
Square Online Store Plus $29/month Custom domain, reduced transaction fees, abandoned cart recovery, PayPal E-commerce businesses seeking growth and advanced features
Square Payroll (Employee) $5/month per employee + base fee Full-service payroll, tax filings, time tracking, benefits integration Businesses with W2 employees or 1099 contractors

Free tier and limits

Square's free tier is comprehensive, forming the foundation of its offerings for new and small businesses. It encompasses a free Square account, access to the Square Point of Sale (POS) app, and a basic Square Online Store. There are no monthly subscription fees associated with these core services, making it accessible for businesses to start accepting payments without upfront financial commitments.

The primary cost within the free tier is the transaction fee applied to each payment processed. For in-person transactions, the rate is 2.6% + 10¢ per tap, dip, or swipe. Online transactions are processed at 2.9% + 30¢, and manually entered or card-on-file payments cost 3.5% + 15¢. These fees are deducted from each transaction before the funds are deposited into the merchant's bank account.

Limits within the free tier primarily relate to feature access rather than transaction volume. While there are no explicit monthly processing limits for the free account, certain advanced features are reserved for paid software plans. For example, advanced inventory management, multi-location reporting, dedicated customer support (beyond basic), and certain e-commerce functionalities like abandoned cart recovery are not available in the free versions of Square for Retail, Restaurants, or Online Store. Additionally, while the free Square POS app supports basic team management, more granular permissions and time tracking features are typically part of paid plans or separate payroll services.

Merchants can also request a free Square Reader for magstripe at sign-up, allowing them to accept swiped card payments. More advanced hardware, such as the Square Reader for contactless and chip, Square Stand, or Square Terminal, must be purchased separately. The free tier also includes basic reporting, digital receipts, and customer directories. For businesses requiring more sophisticated tools, upgrading to a paid software plan or purchasing additional Square services like Payroll or Marketing would be necessary.

Real-world cost examples

Understanding Square's pricing involves applying the transaction fees to typical business scenarios. These examples illustrate how costs accrue based on transaction volume and type.

Scenario 1: Small Coffee Shop (Primarily In-Person Sales)

  • Average transaction: $5.00
  • Payment method: 90% in-person tap/dip/swipe, 10% manually entered for phone orders.
  • Daily transactions: 100
  • Monthly transactions: 3000

Calculations:

  • In-person transactions (2700/month): 2700 transactions * ($5.00 * 0.026 + $0.10) = 2700 * ($0.13 + $0.10) = 2700 * $0.23 = $621.00
  • Manually entered transactions (300/month): 300 transactions * ($5.00 * 0.035 + $0.15) = 300 * ($0.175 + $0.15) = 300 * $0.325 = $97.50
  • Total monthly processing fees: $621.00 + $97.50 = $718.50
  • Hardware: Square Terminal ($299, one-time purchase)
  • Software: Free Square for Restaurants plan (no monthly fee)

Scenario 2: Online Boutique (E-commerce Sales)

  • Average transaction: $75.00
  • Payment method: 100% online payments.
  • Daily transactions: 10
  • Monthly transactions: 300

Calculations:

  • Online transactions (300/month): 300 transactions * ($75.00 * 0.029 + $0.30) = 300 * ($2.175 + $0.30) = 300 * $2.475 = $742.50
  • Software: Square Online Store Plus ($29/month) for custom domain and abandoned cart recovery.
  • Total monthly cost: $742.50 (processing fees) + $29.00 (software) = $771.50

Scenario 3: Service Provider (Appointments with Mixed Payments)

  • Average transaction: $150.00
  • Payment method: 60% online pre-payments, 40% in-person tap/dip/swipe.
  • Monthly appointments: 50

Calculations:

  • Online pre-payments (30/month): 30 transactions * ($150.00 * 0.029 + $0.30) = 30 * ($4.35 + $0.30) = 30 * $4.65 = $139.50
  • In-person payments (20/month): 20 transactions * ($150.00 * 0.026 + $0.10) = 20 * ($3.90 + $0.10) = 20 * $4.00 = $80.00
  • Software: Square Appointments Plus ($29/month).
  • Total monthly cost: $139.50 + $80.00 (processing fees) + $29.00 (software) = $248.50

These examples highlight that while transaction fees are consistent, the total monthly cost is influenced by the volume and type of transactions, as well as any chosen paid software plans or hardware purchases. For precise figures, businesses should use Square's official pricing tools or consult their sales team.

How the pricing compares

Square's pricing model, characterized by its straightforward transaction fees and free basic account, positions it distinctly against competitors like Stripe and PayPal. While all three offer payment processing, their specific fee structures and target audiences often differ.

Compared to Stripe:

  • Transaction Fees: Stripe generally offers similar online transaction rates, typically 2.9% + 30¢ for online card transactions, mirroring Square's online rate. However, Stripe's in-person processing (via Stripe Terminal) can also be competitive, often around 2.7% + 5¢, which is slightly lower on the fixed fee than Square's 2.6% + 10¢. For international transactions, both may add additional fees.
  • Monthly Fees: Both Square and Stripe offer free basic accounts without monthly fees for payment processing. Stripe Connect, designed for platforms and marketplaces, introduces more complex pricing models based on usage.
  • Target Audience: Square is often favored by small to medium businesses, especially those with a significant in-person component, due to its integrated POS system and user-friendly hardware. Stripe is frequently chosen by developers and larger online businesses for its robust API, extensive customization options, and global reach.
  • Additional Services: Square bundles many business tools (POS, invoicing, online store) into its ecosystem, often with free basic versions. Stripe offers a more modular approach, with separate pricing for services like Stripe Billing, Stripe Radar (fraud prevention), and Stripe Tax, which can add to the overall cost but offer specialized functionality.

Compared to PayPal:

  • Transaction Fees: PayPal's standard online transaction fees are also competitive, often around 2.99% + fixed fee for online sales, which can be slightly higher than Square's 2.9% + 30¢ for some transaction types. For in-person payments, PayPal Zettle offers rates that are comparable to Square's in-person rates.
  • Monthly Fees: PayPal offers various merchant accounts, with some basic options being free and others, like PayPal Payments Pro, incurring monthly fees for advanced features. Square generally maintains its no-monthly-fee model for basic processing.
  • Ease of Use: Both platforms prioritize ease of use, but Square is known for its integrated hardware and POS experience for physical retail, while PayPal is widely recognized for its strong brand recognition and widespread adoption in online transactions.
  • Ecosystem: Square offers a comprehensive business ecosystem from POS to payroll. PayPal also provides a suite of business tools, including invoicing and credit solutions, but its hardware integration for physical retail is less central than Square's.

In summary, Square's pricing is typically transparent and predictable, particularly for businesses focused on integrated in-person and online sales within its ecosystem. Its free basic account and straightforward transaction fees make it an attractive option for startups and small businesses. Competitors like Stripe offer more developer-centric flexibility and modular services, while PayPal leverages its brand recognition and established online presence, with comparable but sometimes varying fee structures.