Rebrandly

Overview

Rebrandly offers an API-driven platform for creating, managing, and analyzing branded short links. The service is designed for organizations that require custom domain short URLs to reinforce brand identity, enhance trust, and improve the effectiveness of their digital communication efforts. By replacing generic short links with branded domains, businesses can increase brand recognition and engagement across marketing campaigns, social media, and other online channels. Rebrandly's core functionality supports the creation of these custom links, allowing users to define the domain and slug for each URL.

The platform extends beyond simple URL shortening by providing comprehensive link management features. Users can organize links into workspaces, add tags, and associate them with specific campaigns. This organization is crucial for managing large volumes of links and ensuring consistent branding across different initiatives. For example, a marketing team can create a dedicated workspace for a product launch, tracking all associated links within that context. The API facilitates programmatic control over these management features, enabling automated link generation and updates integrated into existing workflows.

Rebrandly also emphasizes analytics, offering detailed insights into link performance. These analytics include metrics such as total clicks, referrer sources, geographic data, and device types. This data allows users to measure the impact of their branded links, identify popular content, and optimize their strategies based on user engagement. For instance, understanding that a particular campaign performs better on mobile devices in specific regions can inform future targeting decisions. The API provides access to these analytical data points, allowing developers to integrate link performance metrics into custom dashboards or reporting systems. Furthermore, the platform supports the generation of QR codes for any branded link, extending its utility to offline marketing materials that direct users to online content.

Rebrandly is particularly well-suited for branding and marketing campaigns where consistency and trust are paramount. Custom short URLs are often perceived as more credible than generic ones, which can lead to higher click-through rates and improved brand perception. The API's flexibility makes it suitable for developers looking to integrate branded link creation directly into content management systems, CRM platforms, or marketing automation tools. The platform also offers features like link retargeting, allowing users to embed tracking pixels from advertising platforms into their branded links, and deep linking, which directs users to specific content within mobile applications. The developer experience is supported by a well-documented RESTful API with examples in multiple programming languages, facilitating implementation for various technical stacks.

Key features

• Custom Domain Branded Links: Create short URLs using your own domain name (e.g., brand.link/product) to enhance brand visibility and trust.
• Link Management: Organize, edit, and categorize branded links with tags and workspaces for efficient administration of campaigns and content.
• Link Analytics: Access detailed performance data on clicks, geographical origins, referrers, and device types to measure campaign effectiveness and optimize strategies.
• QR Code Generation: Automatically generate QR codes for any branded link, enabling seamless integration with print and offline marketing efforts.
• API for Automation: Programmatic access to create, update, delete, and retrieve link data, allowing integration into custom applications and workflows.
• Link Retargeting: Embed retargeting pixels from advertising platforms into branded links to build custom audiences for future campaigns.
• Deep Linking: Configure branded links to direct users to specific content within mobile applications rather than just web pages.
• Link Editing: Modify the destination URL of a branded link at any time without changing the short URL itself, useful for updating content or fixing broken links.
• Team Collaboration: Share access and manage links collaboratively within a team environment, with role-based permissions to control access levels.

Pricing

Rebrandly offers a tiered pricing model, including a free tier for basic usage and escalating paid plans based on the number of branded links and custom domains required. As of 2026-05-28, paid plans begin at $13 per month. For current and detailed pricing information, refer to the Rebrandly pricing page.

Common integrations

Rebrandly's API facilitates integration with various marketing and content platforms. Developers can connect Rebrandly with:

• Content Management Systems (CMS): Automate branded link creation when publishing new content.
• Social Media Management Tools: Ensure all shared links on social platforms are branded and trackable.
• Email Marketing Platforms: Use branded links in email campaigns for improved deliverability and analytics.
• CRM Systems: Track customer engagement with branded links directly within customer records.
• Business Intelligence (BI) Dashboards: Integrate link performance data into comprehensive analytics platforms.
• Zapier / Tray.io: Create automated workflows connecting Rebrandly with thousands of other applications. For instance, Tray.io offers a Rebrandly connector to build custom integrations without extensive coding.

Alternatives

Other services offer URL shortening and link management capabilities:

• Bitly: A widely used link management platform known for its enterprise features and analytics.
• TinyURL: A long-standing, simple URL shortening service, primarily focused on quick shortening without extensive branding features.
• Bl.ink: Offers branded short links with advanced analytics and integrations, similar to Rebrandly.

Getting started

To begin using the Rebrandly API, you typically need an API key for authentication. The following example demonstrates how to create a branded link using Python. This script sends a POST request to the Rebrandly API to shorten a long URL, specifying a custom domain and a desired slug for the short link. Ensure you replace YOUR_API_KEY, YOUR_DOMAIN_ID, YOUR_LONG_URL, and your-custom-slug with your actual values. Detailed API documentation, including how to obtain your API key and domain ID, is available on the Rebrandly developer documentation.

import requests
import json

API_KEY = "YOUR_API_KEY"
DOMAIN_ID = "YOUR_DOMAIN_ID" # Find this in your Rebrandly dashboard under Domains
LONG_URL = "https://www.example.com/very/long/article/about/technology/and/innovation"
SHORT_URL_SLUG = "your-custom-slug"

headers = {
    "Content-Type": "application/json",
    "apikey": API_KEY
}

payload = {
    "destination": LONG_URL,
    "domain": { "id": DOMAIN_ID },
    "slashtag": SHORT_URL_SLUG
}

response = requests.post("https://api.rebrandly.com/v1/links", headers=headers, data=json.dumps(payload))

if response.status_code == 200:
    link_data = response.json()
    print(f"Branded link created: {link_data['shortUrl']}")
    print(json.dumps(link_data, indent=2))
else:
    print(f"Error creating link: {response.status_code}")
    print(response.text)

This Python example illustrates a basic API call for link creation. The Rebrandly API also supports operations for retrieving links, updating them, deleting them, and accessing detailed analytics for each link. Developers can explore the Rebrandly API reference to understand the full range of available endpoints and parameters for more complex integrations and functionalities, such as managing tags, workspaces, and retrieving click statistics programmatically.