What is an 'operation' in Make's pricing?

An operation is any single step executed within an automation scenario. This includes reading data from an app, writing data, filtering, or performing calculations. Each module that processes data counts as one operation.

Does Make offer a free trial?

Make offers a permanent free tier with limited operations (1,000/month) and data transfer (100 MB/month), serving as an ongoing trial for users to test the platform's features.

What happens if I exceed my monthly operations limit?

If you exceed your plan's monthly operations limit, Make typically allows you to purchase additional operations at a per-operation rate. Alternatively, you can upgrade to a higher plan that includes a larger allocation.

Are there discounts for annual billing?

Yes, Make offers reduced pricing for plans billed annually compared to month-to-month subscriptions.

How does data transfer limit affect pricing?

Each plan includes a specific data transfer limit (e.g., 1 GB for Core). If your scenarios process large files or significant volumes of data, you may need a higher-tier plan or could incur additional charges for exceeding this limit.

Can I have multiple users on a single Make plan?

The Free, Core, and Pro plans are typically for a single user. The Teams plan and Enterprise plan are designed for multiple users, offering collaborative features and increased user seats.

What is the cheapest paid plan for Make?

The cheapest paid plan for Make is the Core plan, starting at $10.59 per month when billed annually.

Make (formerly Integromat) Pricing: Plans & Costs (2026)

Pricing overview

Make (formerly Integromat) employs a tiered pricing structure that primarily bases costs on the number of operations executed per month, the volume of data transfer, and the number of users or advanced features required. An operation is defined as any single step executed within an automation scenario. This includes actions like reading data from an app, writing data to an app, filtering data, or performing a mathematical calculation. Each module in a scenario that processes data counts as an operation. For example, a scenario that fetches new emails, filters them, and then sends a notification via Slack would count as at least three operations per email processed (one for fetching, one for filtering, one for notifying).

The platform offers a permanent free tier for basic usage, followed by several paid plans designed to accommodate increasing usage, team collaboration, and specialized features. These plans include predefined allocations for operations and data transfer, with options to purchase additional operations if monthly limits are exceeded. Organizations can opt for monthly or annual billing, with the latter typically offering a discount compared to the month-to-month rate, as detailed on Make's official pricing page.

Plans and tiers

Make provides a range of plans, spanning from a free option to enterprise-level solutions. Each paid plan builds upon the previous one, offering higher limits on operations and data transfer, along with additional features such as increased scenario execution frequency, team management capabilities, and priority support.

Plan	Monthly Cost (Annual Billing)	Key Limits / Features	Best For
Free	$0	1,000 operations/month, 100 MB data transfer, 15-minute minimum interval, 2 active scenarios	Individuals, basic personal automations, testing the platform
Core	$10.59	10,000 operations/month, 1 GB data transfer, 5-minute minimum interval, 1 user	Freelancers, small businesses with moderate automation needs
Pro	$18.82	20,000 operations/month, 10 GB data transfer, 1-minute minimum interval, 1 user	Power users, small teams requiring more frequent execution and higher volumes
Teams	$28.24	40,000 operations/month, 20 GB data transfer, 1-minute minimum interval, 5 users, team features	Growing teams, departments needing collaboration and shared workspaces
Enterprise	Custom pricing	High volumes of operations and data, advanced security, dedicated support, custom contracts	Large organizations, complex integrations, specific compliance requirements

Note: All prices for paid plans are based on annual billing, as observed on the official Make pricing page. Monthly billing rates are typically higher.

Beyond the core allocations, users can purchase additional operations if they exceed their plan's monthly limit. This allows for flexibility without immediately requiring an upgrade to a higher tier. The cost per additional operation varies by plan, generally decreasing at higher tiers.

Free tier and limits

Make offers a persistent free tier, which serves as an entry point for users to explore the platform's capabilities without financial commitment. This free plan includes:

Operations: 1,000 operations per month. This allows for a limited number of automation steps across scenarios.
Data Transfer: 100 MB of data transfer per month. This refers to the total volume of data moved in and out of Make during scenario execution.
Scenario Execution Interval: A minimum interval of 15 minutes. Scenarios can check for new data or run tasks no more frequently than every 15 minutes.
Active Scenarios: Users can have up to 2 active scenarios running concurrently.
Teams: The free tier supports a single user.

The free tier is suitable for individuals automating simple personal tasks or for new users looking to test the visual builder and connectivity options. For any production environment or scenarios requiring more frequent execution, higher operation counts, or data volume, an upgrade to a paid plan becomes necessary. The free tier does not expire, providing continuous access for low-volume requirements.

Real-world cost examples

Understanding Make's pricing often benefits from concrete examples illustrating how operations and data transfer translate into costs:

Small Business Lead Nurturing:
- Scenario: A small business wants to automate lead capture from their website form, add the lead to a CRM (e.g., Salesforce), and send a welcome email via an email service (e.g., SparkPost).
- Operations per lead: If the scenario involves 1 module to receive form data, 1 module to create a CRM record, and 1 module to send an email, this is 3 operations per lead.
- Monthly Volume: If the business receives 500 leads per month.
- Calculations: 500 leads * 3 operations/lead = 1,500 operations/month.
- Cost: This would exceed the Free plan's 1,000 operations. The Core plan at $10.59/month (annual billing) offers 10,000 operations, making it suitable for this use case.
E-commerce Stock Synchronization:
- Scenario: An online store needs to synchronize stock levels between its e-commerce platform (e.g., Shopify) and its inventory management system whenever a product is sold or restocked. This scenario runs every 5 minutes and checks 100 product SKUs.
- Operations per run: If checking 100 SKUs involves 1 API call to the e-commerce platform (1 operation), and then for each SKU that changes, 1 update to the inventory system (1 operation/SKU), and say 10 SKUs change per run. This would be 1 operation (check) + 10 operations (updates) = 11 operations per 5-minute run.
- Monthly Volume: Running every 5 minutes means (60/5) * 24 * 30 = 8,640 runs per month.
- Calculations: 8,640 runs * 11 operations/run = 95,040 operations/month.
- Cost: This significantly exceeds the Pro plan (20,000 operations). The Teams plan, offering 40,000 operations, would still be insufficient. This scenario likely requires the purchase of additional operations or necessitates an Enterprise plan for customized volume.
Marketing Campaign Automation:
- Scenario: A marketing team automates social media post scheduling (e.g., connecting a planning tool like Notion to Twitter) and tracks campaign performance data in a Google Sheet. This runs daily, processes 5 posts, and updates 1 sheet row per post.
- Operations per day: 1 module to read from Notion, 5 modules to post to Twitter, 5 modules to update Google Sheets = 1 + 5 + 5 = 11 operations per day.
- Monthly Volume: 11 operations/day * 30 days = 330 operations/month.
- Cost: This fits comfortably within the Free plan's 1,000 operations limit, provided the data transfer (which includes image uploads) stays under 100 MB.

These examples illustrate that the total number of operations can accumulate quickly, especially with frequent execution intervals or large data processing volumes, directly impacting the required plan tier or the need for additional operation top-ups.

How the pricing compares

When comparing Make's pricing with alternatives in the iPaaS (Integration Platform as a Service) sector, several factors come into play, primarily the operation-based model and the feature set.

Zapier: Zapier, a direct competitor, also uses an operation-based pricing model (called "tasks"). Zapier's free tier typically offers 100 tasks/month, significantly fewer than Make's 1,000 operations. Zapier's paid plans often start at a higher price point for similar operation volumes, but they also emphasize ease of use for less technical users. Make often provides more granular control and flexibility in scenario design, which can sometimes lead to more efficient operation usage if optimized correctly. For instance, Zapier's Starter plan begins at $19.99/month (billed annually) for 750 tasks, which is fewer tasks than Make's Core plan offers for less money.
Workato: Workato targets the enterprise market more explicitly and typically has higher starting prices, often requiring custom quotes. Its pricing model tends to be focused on "recipes" (scenarios) and "transactions" (operations), alongside connectors and users. Workato offers advanced features tailored for large organizations, such as compliance, governance, and extensive enterprise application connectivity, which are reflected in its pricing. For smaller businesses or individual developers, Workato's entry cost is generally higher than Make's.
Microsoft Power Automate: Power Automate's pricing is often tied to Microsoft 365 subscriptions or licensed per user/per flow. For example, Power Automate's per user plan starts at $15 per user per month. It can be cost-effective for organizations already heavily invested in the Microsoft ecosystem, as some basic automation capabilities might be included with existing licenses. However, standalone use or integration with non-Microsoft services sometimes requires more complex licensing that can quickly accumulate costs. Make's independent platform approach can be more straightforward for heterogeneous tech stacks.

Make often presents a competitive option for users seeking a balance between a powerful visual builder, extensive app connectivity, and scalable pricing. Its generous free tier and relatively lower entry-level costs compared to some alternatives position it well for small to medium-sized businesses and technical users who can leverage its visual programming capabilities to optimize operation usage.